Your resort,
the way you see it.
Most RV park websites look like a placeholder for the real property. We build the websites, drone film, photography and AI tools that finally do the pads, the water and the hospitality justice — without paying the aggregator skim.
Your website is costing you more than empty sites.
If you run a good property and your calendar still depends on aggregator inventory, the site you paid $8K for is the reason. Here is what it is actually doing.
Bleeding yield to the OTAs
Every booking through an aggregator costs you 10–18% off the nightly rate. Your best inventory — peak weekends and premium waterfront pads — is the easiest to discount and the hardest to win back.
Invisible to AI search
Guests are asking ChatGPT, Perplexity and Gemini where to stay. Your competitors are appearing in those answers. You are not, and nothing in your analytics tells you it is happening.
Looks like every other park
Stock photos of a generic pull-through. The same template the park down the highway used. Nothing explains why your pads, your marina or your clubhouse earn the drive.
Closed when guests are booking
The office shuts at six. People plan trips at ten at night. Enquiries land in an empty inbox until morning, by which time they have booked somewhere else.
It’s not your fault. But it is time for a change.
For two decades park operators have been told a professional website and an OTA feed are enough. The agency industry was built to keep you renting guests from aggregators instead of owning them. We are not that agency.
Three working systems. One full calendar.
We do not sell services à la carte. We build the system — production, web and AI working together, every dollar aimed at the same target: more direct bookings, higher yield, less skim.
The resort in pixels.
The visual layer. Drone film that shows the property the way a guest drives in. Photography that does justice to the pads, the water and the clubhouse. The work that earns the second look.
Includes- Drone & aerial cinematography
- Loop-by-loop property film
- Site, amenity & lifestyle photography
- Brand & promo films
- Interactive site plans
The working website.
A custom WordPress build engineered to turn traffic into bookings. Direct reservation integration so the calendar stays yours. Local SEO that puts you above the aggregators in your own region. Fast, mobile-first, conversion-tuned.
Includes- Custom WordPress design
- Direct booking integration
- Seasonal & long-stay enquiry flows
- Local SEO & Google Business
- Social media management
The AI layer.
The part nobody else in this industry has built. A concierge that answers site, rate and hookup questions around the clock. AI search work so you surface in ChatGPT. StayBooked CRM keeping the calendar full. The infrastructure of the next decade.
Includes- AI Concierge, trained on your resort
- AI Search & LLM visibility
- StayBooked CRM
- Automated seasonal renewals
- Occupancy forecasting
The tools your competitors don’t have yet.
Most agencies in this space are still selling a 2018 SEO playbook. We build the infrastructure that answers questions while your office sleeps, surfaces you in ChatGPT, and keeps the calendar full. Built in-house. Deployed on your domain.
StayBooked CRM
Occupancy intelligence · built for RV parksYour sites are perishable inventory. An empty pad on a Tuesday in July is revenue that never comes back. StayBooked watches occupancy in real time, forecasts demand against weather, season and your own history, and acts on the gaps — within limits you set.
It also owns the relationship after the stay. Every guest who has ever booked sits in one database, segmented by rig, season, loop and spend. Seasonal renewals go out on schedule. Rally and group enquiries get qualified before they reach your desk.
- Real-time occupancy across every loop and site type
- Demand forecasting by week, against weather and history
- Automated seasonal renewal campaigns before the list opens
- Rally and group enquiries qualified on size, dates and budget
- Targeted outreach to fill soft weeks — never below your rate floor
- Every enquiry captured from the site and the concierge, in one place
22 open back-in sites. StayBooked has 340 past guests with matching rigs inside a four-hour drive. Send the midweek offer?
AI Concierge
Embedded assistant · 24/7The chatbot trained on your property specifically. Answers site dimensions, hookups, rates, season dates, pet rules, amenities. Captures enquiries when the office is shut, and hands anything that needs a person to your team.
- Trained on your resort's own record
- Embeds anywhere on your site
- Captures and routes leads into StayBooked
- Handles the routine 70% of enquiries
AI Search
LLM visibility engineeringWhen someone asks ChatGPT for the best RV resort near Fort Myers, your property either appears in that answer or it does not. We build the structured data, schema and citation footprint that gets you surfaced by Claude, GPT, Gemini and Perplexity.
- LLM-readable structured content
- Schema and citation footprint
- Voice search optimisation
- Google AI Overviews positioning
The work. The numbers.
Twenty years of work for hospitality and outdoor properties — from seasonal parks to destination motorcoach resorts. Results that show up on the calendar, not just the dashboard.
“Our site was the bottleneck and we had no idea. New build went live in March and we finished the season with the fullest calendar we have ever run. The concierge alone closes enquiries we used to lose overnight.”— GM, Ontario waterfront resort
“Renewals used to be a clipboard and a stack of phone calls every January. Now the list goes out on schedule, people confirm online, and we know where we stand by the end of the first week.”— Owner, Florida motorcoach resort
“They got us ranking on Google and showing up in AI answers. I did not know that was even a thing you could work on. We are appearing in conversations with people who have never heard our name.”— Director of Marketing, BC lakeside resort
We didn’t just learn how resorts convert. We built the directory that sets the standard.
Parks & Pixels is the production division behind RV Parks & Resorts — the vetted directory and awards programme for North American RV resorts. The editorial reviews, the concierge tooling, the member promotions, the awards seal: we built all of it.
Which means when we build for your property we are not guessing what works. Your competitors are hiring web agencies that do hospitality. We are RV park media.
We also publish Trailer Park Finder — the free, open directory of every park in Canada and the USA. Between the two we hold the data on nearly 30,000 properties, which is how we know what a listing needs to convert.
Agency clients get no advantage in vetting. Membership is decided by the editorial panel against the same five standards for everyone, and we put that in writing before you sign anything.
Everything in your free strategy call.
On the first conversation. No pitch.
Full property audit
A live teardown of your site, mobile experience, booking flow and SEO position.
Regional competitor map
Who is beating you in your region, exactly what they are doing, and how to get past them.
AI search visibility scan
Where you surface today — or do not — in ChatGPT, Perplexity, Gemini and Google AI Overviews.
90-day action plan
Written and prioritised. What to fix, in what order. Yours to keep either way.
Your investment
Total value $4,900. Thirty minutes of your time.
Who this is for. And who it isn’t.
This is for you
- You run an RV park, resort or motorcoach community and you care about long-term yield.
- You are tired of handing a cut of your best inventory to the booking aggregators.
- Your property is genuinely good and your website does not show it.
- You can commit to a system over a season, not a patch over a fortnight.
This is not for you
- You want a $1,500 site to test the water.
- You are happy to maximise aggregator volume whatever it costs in yield.
- You want rankings next week without the work underneath them.
- You would rather not be selective about the guests you attract.
The questions operators actually ask.
How are you different from the agency that built our last site?
We are an RV park agency that also builds. We did not learn this work on restaurant and retail accounts. We built RV Parks & Resorts — the vetted directory and awards programme for North American resorts — so we are applying what works at publication level to your property.
Do your agency clients get an advantage in the directory?
No, and we put that in writing. Membership is decided by the editorial panel against the same five standards for everyone, and the inspection is the inspection. We will happily tell you what a listing would need — that is free advice, and it is the same advice we would give a resort that never hires us.
What does this actually cost?
Website builds typically run $12K–$40K depending on scope. Photo and video production days are $4K–$8K each. The full three-system build for a mid-size resort usually lands between $25K and $55K. The first call is free and the action plan is yours regardless.
What if AI search changes or goes away?
Fair question. The AI search work sits on durable foundations — schema, structured content, citations, brand authority — that have always mattered and will continue to. The LLM layer is a multiplier on top. If it vanished tomorrow your underlying SEO is still better than it was.
How long until we see something?
Site live in 30–45 days. Concierge live within a week of launch. First measurable booking lift usually inside 60 days. Full SEO and AI search ramp by 90. Most properties hit the turn in month four.
What if our office staff cannot handle the extra enquiries?
Good problem, and part of the process. The concierge absorbs the routine questions so your team handles the ones that need a person, and StayBooked routes what is left. Most properties end up doing less admin, not more.
Start owning the booking.
Guests are searching, asking ChatGPT and planning next season right now. Either you show up — in the booking flow, in the AI answer, in the gallery — or the property down the highway does.
100% free · no pitch · 30 minutes